This lighting fixture originally sold for $750+ plus extra $$$ for accessories Mine is $60 for the fixture and accessories + $90 for 9 bulbs - mixture of Daylight and Tungsten bulbs incl. shipping case TOTAL $150 AND MATTHEWS STAND EXTENDS TO ABOUT 11 FEET, $100 (NEW $276 B&H) Accessories included 1ea. Flozier diffuser shroud, misc diffusion materials and some 85 gels to convert daylight to tungsten (not shown) THIS IS A PACKAGE DEAL. KINOFLO PLUS MATTHEWS STAND. IF FOR SOME REASON YOU WISH TO PURCHASE THE LIGHTING FIXTURE OR KINO SEPARATELY, PLEASE CONTACT ME.