About the Role We are looking for a creative, data-driven Social Media Specialist to join our team in-house. In 2026, social media is more than just a distribution channel; it is an ecosystem for discovery and community. You won't just "post"—you will own our brand voice, manage campaigns from concept to execution, and turn followers into active brand advocates. Key Responsibilities Strategy & Planning: Develop a 90-day content framework tied to our business objectives and seasonal trends. Content Creation: Produce high-quality short-form vertical videos (Reels/TikTok) with hooks that capture attention in the first 3 seconds. Campaign Management: Execute both organic and paid social media campaigns (PPC), optimizing for reach and conversion. Community Engagement: Actively manage public conversations, responding to comments and DMs to foster a genuine brand community. Analytics & SEO: Use platform data to optimize posting times and messaging. Implement "Social SEO" by writing keyword-rich captions to improve discoverability. AI Integration: Effectively use AI tools for ideation and drafting while maintaining a strictly human and authentic brand voice. What You Bring Proven Experience: A portfolio of successful social campaigns (organic or paid). Technical Mastery: Proficiency in video editing (CapCut, Adobe Premiere) and social management tools (Asana, Hootsuite, or similar). Creative Judgment: The ability to identify viral trends early and adapt them to our brand's unique style. Cultural Insight: A deep understanding of audience behavior and the "why" behind the data. How to Apply PLEASE EMAIL THIS POSTING WITH YOUR RESUME AND A LINK TO YOUR PORTFOLIO OR SOCIAL MEDIA HANDLES YOU HAVE MANAGED. Include a brief "hook" in your email telling us about a social campaign you're proud of.
